Sem service India

Search Engine Marketing

The Big Picture
Search Engine Marketing (or SEM) includes optimizing your site, submitting your site to directories, getting your site indexed by search engines, managing pay-per-click campaigns, writing and distributing optimized press releases and articles, using blogs and RSS, marketing via an affiliate program, and much more.

Sometimes people get the "optimization" of their site confused with the "submission" of their site to the various engines and directories. They say, "our designers offered us that before and it didn't work -- nobody can find us still."

Submitting is not Enough
Building a Web site and submitting it to the directories and search engines, even the paid submission services such as Yahoo!, does not mean your site will rank well for a specific category or search term.

If it were that easy, we wouldn't be here.

Optimizing your site is the first and most important step to starting a successful search engine marketing campaign. An optimized site addresses the same elements as a search engine spider would. In other words, it has the content, code, links, and other factors that help improve search engine ranking.

Plan a Campaign
Regardless of the size and scope, a solid search engine marketing plan can help drive your business. The fact is that people use the Web as a first step before making a purchase -- from reading reviews of a book or movie to figuring out the best lawn mower to buy, to choosing a veterinarian or a vacation destination before making a purchase.

This is good news for businesses of any size because it is an affordable way to help increase site traffic, which translates into paying customers. Part of a good campaign is taking advantage of all the low-cost ways of advertising online (and even offline). The cost of good Web site optimization alone is usually well worth it in the long run.

Let the World See You
With the right search engine marketing plan, you can help put your Web site up where the people can see it. Most people don't go past the first 10-20 results of a search engine query simply because there are too many options -- or distractions -- that prevent them from looking further.

If your site is one that sells product in a highly competitive online category, a good search engine marketing campaign is essential to success. This type of campaign usually involves submitting to more of the search engines, as well as to paid listings (perhaps even pay-per-click advertising).

A good search engine marketing campaign does not have to be an expensive endeavor -- and it starts with having the right content in a site designed with search engine marketing in mind.

To find out more about marketing your site, call or email us today so we can discuss your specific situation and help you get more traffic to your site.